Building the Future
of AI & Web3
Entertainment

Unagi was founded by ex Ubisoft execs in 2022. Since then, we've shipped four web3 games, launched an anime brand, and developed a token-based economy.

Persona

Persona is shaping AI
entertainment

Persona is revolutionizing AI-driven entertainment by merging anime, gaming, and Web3 into an ever-evolving digital universe.

Persona is more than just a
profile picture

Persona is an instantly recognisable avatar collection — and a whole world built around those avatars.

8,888 Beauties

Avatar Collection

Launched in February 2024, the collection sold out for 1,842 ETH (approximately $5M) and has achieved over 10,500 ETH in trading volume.

John
@Persona_Journey
Choose Avatar
Storytelling

Persona Brand

The Persona brand is ever-expanding, founded on deep lore. Stories are told across manga, short films, and AI experiences. Persona's nostalgic, retro vibes have captivated almost 400,000 fans.

AI Agent

Character 2.0

Introduced in September 2023 — Hana is the main character of the Persona brand and story.

Visit website

Supercharged Agent

Cutting-edge AI agent with its own proprietary AI Agent framework, leveraging the latest innovations.

Transmedia

AI agent featured in various media forms, including short films, manga, and games, designed to live alongside us daily.

Hana — Persona's main AI character
In Numbers
250,000
Registered users on the Persona Platform
1,000,000
Views on our Persona short movies on X
200+
Content creators. Illustrators, Influencers, Writers, and more.
830,000
Followers across various social media channels
Together

We shape the journey

Persona makes it easy to connect. The Persona Platform lets you find each other on socials, and browse the avatar collection at a glance.

Visit website
https://personajourney.io
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Powered by our
ecosystem token

The UNA token is an OFT using Layer0, meaning it is multi-chain by design.

Buy on KuCoin

We build on-chain:
4 games and counting

Unagi has launched multi-chain web3 games,
built on 5 different blockchains.

chiliz
The future is multichain.
Football

Authentic 11-a-side gameplay

Unagi's first game was a web3 fantasy football platform with NFTs, launched in April 2022.

https://ultimate-champions.com
All GK DEF MID FW
J. Bellingham
80
L. O'Nien
20
S. Cook
50
J. Bowler
20
A. Patterson
50
K. Dembele
50
Basketball

Euroleague

The platform expanded into basketball as its second sport with an exclusive partnership with the Turkish Airlines EuroLeague.

EuroCup EuroLeague
MATT THOMAS
ALBA Berlin
ALB
72
MARKUS HOWARD
Baskonia
RMA
39
ALBERTO ABALDE
Real Madrid
RMA
80

All the NFTs and Clubs
are fully licensed

In both our games, Football and Basketball,
we signed more than 150 clubs from 15 different leagues.

158
120 Football Clubs
+114
38 Basketball Clubs
+32

White-labeling our gaming framework

Football

Coach Ligue 1

Unagi partnered with the French Football League to launch their official web3 fantasy football game on Chiliz.

Football

Euro 2024

Unagi launched a time-limited game for the UEFA Euros tournament in June 2024.

Founded 2022

Unagi was founded by former Ubisoft executives with a shared vision: build the next generation of entertainment in Web3.

Charlie Guillemot
Charlie Guillemot
co-founder
Remi Pellerin
Remi Pellerin
co-founder & CEO
Pierre Mattei
Pierre Mattei
co-founder & Creative Director
Matthieu Hocquart
Matthieu Hocquart
co-founder
Backed by
Polygon HTC SISU Game Ventures Sfermion Binance Labs SNZ Signum Capital
3 min read
Web3 gaming startup Unagi gets funding to expand gaming platform
4 min read
Binance Labs Invests $4 Million in Ultimate Champions to Support Innovation in Web3 Gaming